Google ratiocinate that the company wasn’t liable because the search proffer is algorithmically generated and not determined by humans. The Paris court didn’t agree, and evidently didn’t like that Google disregarded requests to remove the offending word, Courthouse News Service reported.
When, it’s unlikely to have much impact in the U.S. search industry, Forbes noted that the ruling sets a bad precedent for Google in Europe. They were very few people and companies there who may have prescription for their names that could be considered denigrative.
"This is yet other loss for Google in France. In 2010, CEO Eric Schmidt and Google were found shamefaced of defamation when the search engine advanced terms containing rapist and Satanist for a plaintiff. Also that year, Google was ordered to remove search suggestions of scam when users searched for Centre National Privé de Formation a Distance (CNFDI)."
Auto Finish, a tool that is quite famous between Google's users, has also been the subject of slander cases in other countries, such as in Ireland when a hotel sued Google for proposing it was in financial trouble (a case which was later dropped), and in Argentina, where Google was ordered to change search suggestions on anti-Semitic terms.