Let’s analyze some of the brands to look in 2012 for Social media insight.
Insight: Don’t expect Google Plus to do precisely how Facebook or Twitter brand pages do. It’s a latest platform and all of us are still waiting to look how the community shapes up. Take the upper hand from H&M and begin interacting. Find an anchor subject, like H&Ms fashion picks of the day, and stay consistent with your messaging. If it’s not working then shift it up, but at the very least try!
Marvel used their brand page to advertise its live blog sessions and also conducted a hangout on December 7 to declare winners of “Avengers vs X-Men” battle. So far they are doing incredibly well to maintain their brand throughout several social platforms.
Insight: Publicizing your brand on multiple platforms is a very effective way to enlarge your reach to many demographics. Things you should learn from Marvel: Stay in touch with your fans on a regular basis, keep your fans updated on social platforms and keep an impression which always makes them wanting for more.
Insight: Interact with the fans of other pages too; don’t only follow your fans but share good news to officials of other pages as well. Show affection to you everyone on Google+ just like Ford has done.
Insight: If you are running an online customer service, it is essential for you to be present on these social platforms all the time. Find places where your customers can be and show them your presence by updating them about unique stuff.
Insight: Don’t just keep your status message to written form, perhaps share videos and images with them too as if Coco does on Google+.
Still on the Fence about Google+?
If you want more information about Google Plus then do research on it. It’s obviously that all social websites are going to be perfect for your brands
Find rivals using Google+, analyze riffles, look if you can observe trends within your own industry’s community on Google Plus, Use some of the insights you reap from big brands and begin a Google Plus page. Proctor your growth and look what works for you.
Do you plan on having a brand existence on Google+ in 2012?