Friday, August 24, 2012

8/24/2012 08:22:00 AM

Facebook Search Ads Without Keyword Targeting


Facebook set up their sponsored search ads this week, permitting advertise to display ads based on user search queries on facebook.com. We talked about the beta a few month ago and now it is seeable to all.

Here is a screen shot:

Facebook Search Ads

Facebook Search Ads2

Grey finn has a good write up on it at Marketing Land with comments from Facebook.
We have launched a feature that surfaces sponsored results along with the organic results when people are searching for things on Facebook. We try to show people apps and pages they’ll be most interested in.
When taking with Facebook about search targeting and purpose, a answer gave us the following quote:
Advertisers can target specific search entities that they’d like to show up against, including Pages, Places, and Apps. In summation to entity targeting, advertisers can further filter their ads based on demographics, position, and connections (those who Like vs. don’t Like my page already).

The thing is, advertisers don’t large on keywords, they bid on specific existence such as pages, places or apps in place of buying the specific keywords phrases, eldritch, possible, but maybe this will work for Facebook?

Facebook isn’t phoning them search ads, but rather Sponsored Results." and Ads can bought through Facebook’s Power Editor.