Google’s Matt Cutt: Next Updates Will Be Jarring For A While
Grow thick anodyne flowers
Update from Matt Cutts: Matt Cutt elucidated and gave a lot of context to what he said at SES San Francisco. Here is his comment:
Hey Barry, I wasn't saying that people needed to overly stress out about the next Penguin update, but I'm happy to give more details. I was giving context on the fact that lots of people were asking me when the next Penguin update would happen, as if they expected Penguin updates to happen on a monthly basis and as if Penguin would only involve data refreshes.
If you remember, in the early days of Panda, it took several months for us to iterate on the algorithm, and the Panda impact tended to be somewhat larger (e.g. the April 2011 update incorporated new signals like sites that users block). Later on, the Panda updates had less impact over time as we stabilized the signals/algorithm and Panda moved closer to near-monthly updates. Likewise, we're still in the early stages of Penguin where the engineers are incorporating new signals and iterating to improve the algorithm. Because of that, expect that the upcoming few Penguin updates will take longer, integrate additional signals, and as a result will have more noticeable impact. It's not the case that people should just expect data refreshes for Penguin quite yet.
As you know, many SEOs are thirstily expecting a penguin update but Matt, the head of web search spam at Google, said "you don’t want the next Penguin update." He warned that the Google "engineers have been functioning tough," on this update. He even added the next few update will be "jarring and jolting" for webmasters and SEOs.
First time I have seen this kind of warning from Google. It makes it sound like the Penguin update will be sensed by many more SEOs. According to Barry Schwartz, 65% of SEOs were injury by Penguin - why so many more than Panda which was 40%? Well, this is intent more at SEO techniques scorn what Google wants to say otherwise.
Here’s some paraphrasing from attendees on Twitter:
In any event, make sure to support yourself for the next Penguin update!