17 September 2012

70% Did Not Recover From Google's Page Layout Algorithm

Is your site or blog advertisement overweight? Perhaps you are in difficulty. Google has declared a fresh algorithm teak that will least positions of websites that Google determines is rendering a bad user experience – a step take by Google that it suggested was in the works in November 2011.

Google’s head of webspam Matt Cutts, in a blog post, described the “Page Layout algorithmic is going to improvement” will effect one percent searches worldwide – Which is so little figure considering Google powers at least 3 billion searches per day worldwide, according to comScore figures.

Google’s Page Layout Algorithm Update:

Google intention is to target those websites who have too many ads, which means the area that is see-able to users when they first enter on your site before scrolling. As you saw that folk overload their website with Adsense ads, with others, to make as much revenue from advertising as they can – even this page from Google mentions that “the eCPM for above the fold units is roughly 80 percent higher than below the fold units. You'll get the better outcomes by having more ad units above the fold.”

Google Panda update in 2011, various speculated that advertisement - Overweight sites were targeted, particularly after Matt Cutts noted that one thing Panda specifically was looking at was either a website had an extravagant number of advertisements.

Matt Cutts Wrote,
If you click on a website and the part of the website you see first either doesn’t have a lot of visible content above-the-fold or dedicates a big fraction of the site’s initial screen real estate to ads, that’s not a very good user experience


Concerned your website might be impacted, or maybe you already have seen a decline in traffic and you suspect it might be due to this update? Google tells publishers to make sure your content isn’t “fogged or otherwise tough for users to recognize rapidly”

Google renders a Browser Size tool to display you how your website looks in several screen resolutions. Google also indicated to this page as a resource for more Chrome extension alternatives.

Here’s what SEMandSEONews homepage appears like using this tool.

Google Ad Pages

Because this is an algorithmic punishment, not a manual punishment, varying your page layout is one way to retrieve positions. Says Google:

If you decide to update your page layout and algorithm will automatically reflect the varies as we re-crawl and process enough pages from your site to assess the changes. How long that takes will depend on various factors, containing the number of pages on your site and how expeditiously Googlebot can crawl the website content. On a distinctive website, it can take several weeks for Googlebot to crawl and process enough pages to reflect layout changes on the website.

Meanwhile, Google AdSense Pushes Ads

Expectation, on the similar day that Google’s web search team declared this modification; Danny Sullivan got this message from Google’s AdSense team encouraging his to put more ads on her site:

Google Add Adsense Ads

Danny Sullivan has one personal blog which is Daggle. The picture in the email suggests that Google thinks content pretty much should be surrounded by ads.

Naturally, if you look out the video that Google refers Danny Sullivan (and others) to in the email, it encourages careful placement, that user experience be considered and, at one point, shows a page top- overweight with ads as something that shouldn’t be done.

Are Google’s Own Search Results Top Heavy?

For instance, when you are searching for “buy jacket” and “trash cans”, above the fold I see two (and a one-half) organic outcomes, but nine ads, in addition to Google shopping results, which some might consider a case of Google fogging content.

Google has already answered to the criticism leveled at them, telling Search Engine Land, “This is a site-based algorithm that looks at all the pages across an entire site in aggregate. Even it’s possible to find a few searches on Google that trigger various ads, it’s immensely more common to have no ads or few ads on a page.”