18 June 2013

Tips for Ecommerce SEO

When it comes to the topic of Ecommerce, staying ahead of your competition means doing everything correctly. If you want to generate more visits to your website from search engine users, then that often means you need to take the time to optimize your website in ways that most Ecommerce sites don't.

Here are 21 suggestions from Scotland's Infaweb that you need to pay attention to if you want to succeed with your SEO.

1. Avoid Duplicate Content

Google and other search engines dislike duplicate content. Having it is the best way to ensure your pages will get buried, so make sure your content is unique on all of your pages.

In other words, don’t' use supplier content. Write your own product descriptions.

2. Remove Thin Content

Content that lacks value needs to be pruned from your website. If something is only a few lines of text, remove it or replace it with something longer.

3. Make Pages Easy to Share

With all things considered, you're probably selling something that many different people want to buy.

You should make it easy for customers to share their favorite products via social sites like Facebook, Twitter and Google+ by adding social buttons to your pages so friends of people interested in the same products know about your deals.

4. Increase Stick ability 

You have a number of technologies at your disposal, so use them. The more you use, the more likely that your Ecommerce website will stick around and become a bustling hub of activity.
Utilize video, unique text content, images and all the multimedia you can think of to entice your visitors into sticking with you.

5. Logical Navigation

You want to make it easy for search engines and would-be customers to browse your website. Make sure your navigation makes sense and that your users have multiple ways to traverse your website.

6. Consolidate URLs 

Avoid duplicate pages on your website by ensuring that there's only one URL available per page.

7. Attractive Design

To reduce statistics like your bounce rate, your website needs to appear trustworthy. The best way to do this is to ensure your design looks sleek and attractive to users.

8. Avoid Keyword Stuffing

It's great to have your target keyword mentioned a few times on your page, but you shouldn't stuff every keyword you can think of in your product pages. Focus on just a few keywords for each page and use them sparingly.

9. Noindex Low Value Pages 

You can't always get away with pruning pages that don't hold much unique value, because sometimes you need to have them. When you do, utilize the 'noindex' attribute to ensure search engines don't crawl them and allow them to negatively affect your website.

10. Consultation

There are always a number of things your site can have improved, that's why it's important to converse with an experienced and competent SEO consultant. You'll also save precious time, effort and money if you do this.

11. Clean Your Code

Ensure that everything works on your website and that it works flawlessly. Broken links, crawl errors, removed images and validation errors are just a few examples of things your site shouldn't have.

12. Regular Website Audits

Keep your website free of issues by performing regular website audits.

13. Quality Links 

You want to ensure your pages have quality content that encourages users to create quality back links to it. Got he extra mile and reap the rewards of compelling content.

14. PPC 

Because of the volatile and ever-changing nature of it, you sometimes can't rely solely on SEO to keep your Ecommerce business going. Develop a PPC strategy to ensure you're getting as many sales as possible.

15. Avoid Complacency

There's a reason that sloth is a considered a deadly sin. You commit yourself to doing all the work necessary to establishing a great Ecommerce website. That means you constantly need to fill it with content that attracts links, update blogs, freshen design, audit you site and continually develop to stay ahead of the pack.

16. Moderate User-Generated Content

Your users can be a great resource for generating unique and rich content for free, but you also shouldn't leave them unchecked if you decide to let them create their own material.

17. Competition Research

Your competition has different ideas and strategies. You can incorporate these strategies to increase how effective your Ecommerce website is, so it's important to at least keep track of your competition.

18. Add Fresh Content

Most search engines give an outright boost to new content. Create a blog or another type of page that enables you to add new content on at least a monthly basis. The more you add new content, the better off you will be.

19. Long Tail

Don't forget long-tail keywords, such as questions and longer phrases that users might use to search for your pages. These can be an important part of grabbing more traffic.

20. Variety

Keep your H1 tags and other content unique and varied. Search engines will love your content even more if you do. It can often look spammy if your Title tag, H1 and alt tags are stuffed to the brim with your main target phrase.

21. Quality control

It's your duty to try to provide the best content that you can. You should always be thinking about how you can revise and freshen your pages so that they offer a better user experience.

21 Essential Tips for Ecommerce SEO
Infographic source: Infaweb.com