07 June 2015

In a layman’s language, CRM-Customer Relationship Management is a system that every organization uses to connect and improve its interaction with their customer bases. This is a huge concept that came into existence in the 1990s, and changed the scenario of the business world. Since then, a lot of improvement has been recorded in the interaction with the customer base in either big or small businesses.

Benefits of CRM Software and How to Choose the Best CRM Software for Businesses

Technically, the main purpose of CRM is to combine and secure all the client details into one particular repository. This makes it better to organize and manage the interaction and relationship with the customers. These applications come with automated processes and tools that help to keep a check on the performances and the productivity of businesses. Click here to get the detailed information about one of the most reputed CRM tool available online. The CRM system and functionality depends upon their developers and their client’s requirements, but below are some of the common important functions that every CRM Software provides:

Benefits & Functions of CRM Software

Customer Data Management:

Almost all the products offer a searchable database where you can store customer information like contacts and other important documents such as sales contracts and proposals.

Interaction Tracking:

The system allows you to file conversations through phones, live chats, emails or other channels. The system integration allows you to log these interactions manually as well as automatically through phones and emails. Different products offer different features; some systems allow you to track interactions on different social media platforms.

Workflow Automation:

This function regulates the business processes through various task lists, calendars, templates and alerts. Initially, you have to simply enter all the task details, later the Project is checked off once it is completed; the system will automatically process the next step.


The company management can easily make use of these CRM tools to check on the latest performance and productivity updates. For example, the new contacts added, the revenue generated, and many more.

List of Top Best CRM Software for Businesses and Companies
  • Salesforce
  • bpm'online
  • InfusionSoft
  • ProsperWorks
  • Pipeliner
  • Zendesk
  • PipelineDeals
Before comparing above mentioned Software’s, the two most important market trends should be taken into consideration.
  • Social CRM: This is a huge trend where CRM and social networking technologies come into connection.
  • Mobile CRM: Mobile apps for customer relationship management are highly popular and considered to be sophisticated.
Latest News and Events about CRM:
  • According to The Forrester Wave report, bpm'online found to be one of the strong performer with standardized omnichannel customer engagement ability. One of the core component of this CRM software is an engine that drives business process management and enables customers to model, deploy and optimize the consumer solution.
  • In June 2014, Salesforce released Salesforce1 for Retail. This new platform is brought to fulfill the requirements of the retail industry. This system includes tools that will allow you to meet all the requirements of the retailers. It also includes social media integration, real-time inventory levels and multi-channel support.
  • In October 2014, CRM vendor Zoho Corporation, one of the top company released a brand new CRM platform which is called the Zoho CRM plus. These newly introduced tools are multi-channel integration and also offer “insight, context and information throughout the entire customer life cycle.”
  • In January 2014, MS Corp. dropped news that it has reached an arrangement to buy Parature, an outstanding cloud based CRM product which will join hands with the Microsoft Dynamics group of consumer engagement programs, self-service as well as social support applications, and industry-acknowledged knowledge-base (KB) management.