17 July 2015

A great method of increasing your online visibility and presence is by placing backlinks of your website throughout the internet, as this can directly lead to increased traffic to your website. From the perspective of popular search engines such as Google, every link on the internet that leads to your website is basically a vote in your favor so you can also get better rankings in search engines. Hence, the greater number of backlinks you have, the more your rankings in search results will experience a boost. When your website has a higher ranking, it will become visible to a large number of potential customers and you can benefit from an increase in traffic.

Guest Posting and Guest Blogging Tips & Guide

How Do I Guest Post?

The key to reaping these benefits is by increasing the number of backlinks. One of the most popular ways of going about this is to post on blogs. While your business should have its own blogs, you also need to post on others to get a greater number of backlinks. This is called Guest Posting. However, it is essential that you post on a blog that’s read and viewed by your target audience, which means that it should be related to your line of interest. Thus, if you sell food related products, then you should publish posts on blogs where cooks or foodies discuss their views and opinions.

You will have to sign up with blogs that are open to guest posting and then write on an existing topic or come up with a new one that will pique the interest of the readers. You have to provide a link to your website in the posts or it can also be added as a signature. However, if you are managing a business, it can be difficult for you to find the time to write these posts and get them published on carefully chosen and popular blogs. Please bear in mind that getting your content published on random blogs can be considered spamming by search engines i.e. Google, Yahoo and Bing, and can end up hurting your rankings.

Hiring a Guest Blog Posting Service for Greater Exposure

Since this also requires time and effort, you have the option of hiring a blog posting service to do these tasks on your behalf. Today, there are lots of blog posting services that can be found online, but you have to choose one that’s reliable and effective. You don’t want to end up with a service that has the habit of spamming or else it will get you blacklisted. Similarly, the posting service shouldn’t publish information that’s misleading or false, as this can also have a negative impact on your reputation. They should also not be involved in the practice of keyword spamming, doorway passages and invisible texts.

Moreover, the blog posting service you choose should be able to find you quality blogs within your niche and not recommend random ones. The key to improving search engine rankings is through quality backlinks. Posting them in directories will only be classified as spamming. Also, ensure that the service provider can offer you confidentiality. As long as you exercise caution, choosing a blog posting service will be easy.