19 September 2015

The new age of Digital Marketing isn't done in an office or conference room, but right on a mobile device or laptop. The latest apps and technology make it possible for anyone from a CEO to a self-employed small business owner to reach millions of potential customers and compete with even Fortune 500 companies. It doesn't take a seven-figure budget or countless resources, just a few taps on your phone's screen. Here are some of the best mobile tools for staying productive and reaching a wide audience.

Top Best Apps for Marketing & Personal Productivity

Marketing Tools

iSEO (Free)

If you manage multiple websites, keeping up with SEO on all of them is crucial. But not all ranks are created equal — Pagerank, Alexa and backlink profiles make up the collective success of your site's visibility online, and iSEO gives you access to all of them. This app is available in the App Store and Google Play.

Boomerang (Free)

Gmail is a great email tool, possibly better than any paid client available, but there is always room for improvement and that's exactly what Boomerang did with its Gmail extension. Boomerang, give follow-up reminders, and even remind you if you never heard back from someone you emailed. It's the ultimate email personal assistant and it doesn't cost a dime.

Though Boomerang is primarily a web tool, it does have a dedicated Android version that features all the same tools as its web counterpart. With phones like the Samsung Galaxy lighting up the smartphone market, now is a great time to use these marketing tools on Android devices.

Raven Tools (Paid Subscription)

One of the biggest challenges in marketing is creating a report for your clients that can help them understand their progress as well as you does. It's easy to see things from inside your own bubble, but it's another to shed that same light to someone who isn't on the inside, day-to-day operations.

Raven Tools does your dirty work and creates effective, easy-to-understand marketing reports for your clients. All the SEO access of iSEO is laid out in well-designed spreads perfect for that key presentation that could make or break the next contract or partnership. Raven Tools is not a free service, but it does offer a free 30-day trial.

Productivity Tools

F.lux (Free)

Need to work a late night but don't want to sacrifice a good night's sleep? The blue light from our computer and smartphone screens butcher our brain's ability to create melatonin — a hormone that helps us sleep at night. F.lux uses the timing of the sunset to turn your screen from a bright blue to a warm, orange glow, so you can keep working without preventing your brain from making melatonin for the night. And when you wake up in the morning, your screen will automatically be back to its blue, normal self.

Jumpcut (Free)

Have you ever copied something to your clipboard, and then copied something else, erasing the first piece of content entirely? It can be frustrating, especially when you don't have access to go back and re-copy. Jumpcut is a smarter clipboard that keeps several cuts and copies so you can go back and access your history. Now, you can grab several clips at a time before hitting paste and never lose a word in the process.