Sunday, June 19, 2016

2:54 AM

Businesses require the use of multiple Marketing strategies to grow their companies. Without effective Digital Marketing Strategy tips, companies will never reach their maximum potential. In order to generate more sales and leads, employing a variety of these strategies will encourage customer trust and brand loyalty.

Digital Marketing Strategy

Digital Marketing Strategy

1. Word of Mouth Marketing

This is an organic and free way to receive marketing. It is one of the most powerful options available because it is your existing consumers telling others about your products or services. Word of mouth marketing isn’t just friends telling friends; it is also online reviews and social media opinions that also wield a strong influence.

It is important to remember that word of mouth marketing can be either good or bad for your company. If a friend tells another friend about a bad customer service experience, this friend is going to think twice before using your services. On the other hand, a good recommendation from a colleague comes with instant credibility. People are more likely to purchase products from a business they believe is worth their money.

Word of mouth is also referred to as earned media; the difference is that earned media is primarily online. They come in forms such as online mentions, reposts, reviews, recommendation, mentions and anything else that can be picked up by a third party.

2. Social Networking and Viral Marketing

A majority of the population utilizes some form of social networking to connect with friends, families, and brands. It provides people with content that they may find interesting as well as provide an outlet for information they wish to share. Businesses who utilize social networking appropriately can share content, videos, and images. This is powerful stuff when it comes to selling products and services.

Websites should employ important viral marketing techniques such as search engine optimization (SEO). This increases the frequency of search results on networks such as Google. Using SEOs mean more website traffic which can generate more venue in sales for the company. If your website comes up on the first page of search engines, then the SEO content is driving your website’s ranking.

Inside of this kind of marketing is a variety called owned media. This is things such as your company’s website, free eBooks, and blog posts on your website or anything that your company offers for free. The purpose of this is to create new winning leads. Also included in owned media is whatever you share on social media. Companies need a strong social strategy to make this work.

3. Email Marketing

Email marketing is simply using emails to send information to consumers. It is one of the easiest and most affordable options for marketing. Companies often send customers promotional emails or informational emails with upcoming plans and products to generate interest.

One of the benefits of email marketing is that software is able to analyze the number of emails opened and read. Companies are links to the emails that contain trackable links. Business owners can know very quickly what kind of emails their customers respond to the best.

Also, email marketing is very personal; software allows the content to be generated based on previous items purchased. For example, a website that sells books can send emails suggesting top rated books in similar genres. Companies can get extra venue just by sending out coupons; this increases the chances that consumers may make an impulse purchase.

Email marketing can expand your customer basis because it allows your company to be global. You can also ensure your email marketing is mobile optimized. This is important because a majority of people read emails on their phone. Make sure that they can see your message otherwise they will delete the email without ever reading the content.

4. Paid Media Advertising

Nearly everyone uses some form of media in their lives. Business owners use paid media to grow their website traffic. One of the most popular forms of paid media advertising is the pay-per-click (PPC) links. Companies buy or sponsor a link that is placed on a website. A common example is ads on a relevant blog site. These ads relate to the product or services offered by the company.

Using this form of marketing requires a well thought out plan and proper execution. A strong call to action is beneficial as well; it needs to include the customer benefits. It includes things such as promotional pitches and commercials.

5. Storytelling

Consumers like to purchase from brands that they feel as if they know and are familiar. They like to be told about the company they support. It is important for business owners to be able to weave a tale. Tell the customers about how the company began, what you do, the company values, contribution to the communities, future plans and more.

Letting customers know more than just the upcoming sales creates a relationship with your customer base. This is so important. Remember, there are thousands of companies out there that sell the same products and services. Your company needs to stand out from the crowd to your customers. When they feel a connection to your company, this creates brand loyalty.

There are even more options for marketing strategies. One of the most important goals for marketing is to learn and understand what your consumers respond to the most. Some businesses find that their customers respond best to email marketing; they can then focus more of their marketing through this avenue. Some may notice that their consumers prefer viral and social networking. A smart goal for any company is to figure out what makes their customers respond.

Another important goal for companies is to retain and generate new customers. This can be done through a variety of ways; most important is to remember that each interaction with every customer can either lead to more clients or fewer clients. This is due to that important word of mouth advertising. Companies can’t make people talk about them, but they can provide the best service possible so that people want to talk about their business.

Figure out what works for your business the best. Spend time setting marketing goals and a plan to make your goals happen.