Now that you have entered the land of blog, you are probably not too keen to jump in and make a bunch of mistakes. You would ideally prefer to avoid the problems and troubles that previous bloggers have experienced. A good way of doing that is to learn from the mistakes of others. If you take a step back and do a little bit of research, you will see lots of material online about the mistakes that other people have made. Here are a few tips revolving around the worst things a blogger can do (as a blogger).
Writing in big chunks of textYour paragraphs are supposed to be broken up into small chunks. This will make your blog post un-grammatically correct, but that is the price you have to pay. In an ideal world, you should be able to hold one point, or one section of a point, in one paragraph. However, reading digital text is difficult, so you often have to cut your paragraphs up. You may even have to do this without transitional statements at the top or bottom (or both).
It is not grammatically correct (it has been done right here), but it does make reading from digital text a lot easier to do. It is all about “white space” and how we need less white space on paper books (newspaper, magazines, etc), than we do online (websites, e-books, etc).
Adding very heavy imagesThis is something that is often done by bloggers who do not know any better. Adding images to your blog is a very good idea, and not enough people do it because they are chumps. So, if you are going to make the clever move of adding images to your blog, you do need to make sure the images are lightweight.
This means that they are of the lowest memory usage possible, without negatively affecting the appearance of the photo. For example, you can change an image file from a BMP to a JPEG and you will not lose too much quality. There are also image edits you can perform to make an image file less heavy (and therefore better for your blog).
Trying to hide keywords in the backgroundThis is an old website trick that some bloggers still use. Because, they think that their blog background is somehow separate from their blog posts, and therefore is a nice place to hide keywords. Firstly, it does not increase the SEO value of your blog, and secondly the search engines can see that you are trying to hide words.
Trying to stuff keywords into the textThis is a silly and old technique. Not only does it not work, but also it will not get your website punished by Google. You cannot stuff keywords into text anymore. If you want to target certain keywords, then you need to write articles and blog posts that target those keywords (i.e. on the same theme or topic in which they would occur naturally.
Not having some sort of memory cachingThis is a common blog function that allows a user to jump between your blog posts without having to reload the page again. It makes looking at your blog a little bit quicker and more efficient, and it may help your SEO too, as you are technically making your website more usable.
Fluffy writing that has no real valueFluffy writing is the opposite of useful. Fluffy writing is an umbrella term for any sort of word count padding. The text may be overly expositional or overly friendly, or may dance around a topic without getting to the point. Thin content may also be fluffed out so that it looks like a long and useful article, whereas it could actually be re-written into just one or two short paragraphs.
Creating a blog just so you can affiliate advertiseThis is one of the worst things you can do because it is extremely ineffective, and it will result in you working every week just so that you can earn a few cents. It is also a bad motivation for creating a blog. There are plenty of good and useful motivations for creating a blog, but doing it for affiliate money is not one of them.
Kate Funk is a passionate blogger and online tutor at Rushtutors .