Marketing collateral refers to the media material that’s used to promote a company’s products. Using the right marketing collateral with personalized messages is essential. You cannot expect sales to happen right off the bat. Instead, you need to convince your prospects to buy your products or services.
What if your brand is well-established and popular among the audience?
You still must approach your audiences with the right marketing collateral. Targeting every audience with the appropriate marketing collateral helps you promote your products or services, intrigue your audience, generate leads, etc.
Now, let us have a look at the marketing collateral you need to have in 2022.
Marketing Collateral You Need in 2022
If you want to position yourself as an authority in a specific area, you could use eBooks to show your expertise.
While writing an eBook, you need to ensure that your content is engaging to help your audience not get bored.
Adding social links to sections that are worth sharing is a good idea.
2. Email Templates
You could use different email templates for different customers to help them move to the next stage of their purchase journey.
For example, you could use an email template to remind your prospects that they have left items in their shopping cart and it is a good time to complete the purchase with great deals.
For your email campaigns, if you are struggling to find email addresses or do not know how to find email addresses, you can use email look-up tools like GetEmail.io.
How to Find Email Addresses using a Tool?
This is an AI-based tool that works based on machine learning and big data. When you enter the first name, last name, and company domain of a user, the tool will fetch the correct email address format.
1. Corporate Brochures
Before the digital era, brochures were foldable pamphlets that companies distributed to their target audience when they meet customers in person.
Now, with the digital evolution, we have tools to create online brochures, and that makes them easy to share.
You should not overload your brochures with too much content as this will overwhelm your audience.
2. Product Catalogs
Catalogs are like brochures but are lengthier. You can include stories about your product. If your business has a wide range of services and products, you could use catalogs to share information with your audience.
3. Corporate Magazines
It is a good idea to keep your target market updated with industry news.
Your corporate magazine should be specific to your target audience’s niche. Talk about an industry that your target audiences are into.
Newsletters are a great way to stay in touch with your existing clients or subscribers. This marketing collateral is generally sent through emails.
You can send to people who have subscribed to your newsletter and to those who you consider as potential buyers of your products.
And as discussed before, you can use the email lookup tool to find email addresses.
I hope this article gave you a good insight into different types of marketing collateral. There is more than what’s discussed in this piece of writing.
Now, you need to pick the marketing collateral based on where your potential audience or prospects are in the marketing funnel.