24 January 2012

There are several industries which are the top industries tributary to Google’s $37.9 billion in revenue over the course of 2011, according to research by Wordstream. Some industries are as follows.. Finance & Insurance, Retailers & General Merchandise, and Travel & Tourism

Last week, Google’s profits discomfited investors, with revenue decreasing $300 million short of analyst’s anticipations. Despite profit growing from $2.54 to $2.71 billion over Q4 2010, stocks went down 10 percent nightlong.

96 percent of Google’s annual Income of $37.9 billion drives from advertisement. Wordstream CEO set out to determine which industries and firms tributary most to Google’s annual advertising income In addition to making an infographic (see below) listing the outcomes of their research, Kim proffered insights into what these determinations mean for the U.S. economy as a entire in the full report, What Industries tributary to Google’s $37.9 Billion in 2011 Incomes?

Wordstream also proffered their best guess at ordinarily used keywords and CPC, based on their valuation of data from their own trillion-word keyword database, the 10 million most famous keyword phrases of 2011 according to Google’s Keyword Tool, and their average CPC data.

Industries with the Biggest Google Ad Spend Over 2011

Industry expend estimates reflect worldwide spend, while average CPC and top companies in each industry reflect U.S. data and firms, due to the information available to Wordstream for analysis.

With that in head, the five industries expending most on Google advertising over 2011 were:
  • Finance & Insurance - $4.0 billion
  • Retailers & General Merchandise - $2.8 billion
  • Travel & Tourism - $2.4 billion
  • Jobs & Education - $2.2 billion
  • Home & Garden - $2.1 billion
The top ten industries by Google ad expend account for 60% of their annual advertisement income,

Hey, Big Spenders

Google is the top advertising spender in 2011 and falling down $59.1 million for the year according to Word stream’s figures. Amazon came a close second with an figured $55.2 million in Google advertising expend. Home Depot rounded out the top 3, with $50.3 million expend on Google advertising.

The infographic below collapsed out top spenders by industry; here are a few other highlights:
  • University of Phoenix, $46.9 million
  • State Farm, $43.7 million
  • Progressive (Insurance), $43.1 million
  • eBay, $42.8 million
  • Booking.com, $40.4 million
Google doesn’t publish information on which firms and industries tributary most to their advertising income, so analysts are left to make their best figures based on information available to them.

Kantar Media took a crack at figuring Google ad expends, last month disclosing the 20 Biggest U.S. search advertisers of 2011.

Keep in mind when comparing their list to Word stream’s that Kantar Media measured data from the first three quarters of 2011, while Wordstream analyzed the year as a whole. While no one knows, outside of Google, just how exact these lists are, it sure is fun to speculate.

Google Earnings

Infographic by Wordstream