10 January 2012

“Image is value a thousand words”. So when you are bound with a 160 character set in a Facebook ad campaign, use a good picture to catch tending and tell the remaining of your tale.

Searching a good picture is tough. Finding a great one is even more difficult. So here are four tips to assist you find the best potential pictures for your Facebook ads.
  1. Brainstorm related Pictures
  2. Spiral Your Picture Search From Cliché to Outrageous
  3. Search for Picture + Trigger
  4. Iterate, Tryout, Repeat, Test Again!
Brainstorm Associated Images

Begin with this easy exercise. Make a list of all that comes to head when you consider about your product/service and then find a picture that corresponds to everything on that list.

Here’s my list for a Spa ad:
  • Massage
  • Facial
  • Mud Bath
  • Pedicure/Manicure
  • Exfoliation
  • Walking Around in a Bath Robe
  • Spa Sandals
  • Steam Baths
Even though most of these sound stereotypical and quite possibly cheesy, it’s a best way to commerce and an excellent transition to our next step.

Spiral Your Image Search From Cliché to Outrageous

Iteratively throw away the cliché and search for more striking pictures that will get in more underlying drama, perceptual interest, and story charm to your images. Try to Ideate an angle or close up or collocation that might make the image pop. Consider of how you might integrate faces, or incongruity, or alarm, or visual prominence in the image.

I am coming back to my spa list, here’s the least cliché picture I found for a foot massage on Getty Images:

Foot Massage

Instantly is that a good picture or what?

There is a ton of incongruousness and story charm to this picture and it would smoothly permit you to catch eyeballs and force browsers to see at your headline and ad copy. And isn’t that precisely what you require?

Search for Image + Trigger

With any chance, you have already created the perfect picture from Step 2. But if you come up with duds, you can ever brainstorm images around the 7 Categories of captivation Triggers, a handy list of things that human beings are hardwired to pay attention to:

  1. Vice
  2. Lust
  3. Prestige
  4. Alarm
  5. Power
  6. Trust
  7. Mystique
Exploring on an related picture + trigger word will probably turn up something fascinating. Check out the images that turned up below when I explored for manicure or facial + a trigger.

Repeat, Test, Repeat, Test Again!

When selecting from your available choices, figure out which images could be easily cropped or color- changed or tilted to amp up their Involvement, visual prominence, or charm.

’ Also, consider about which photograph will work best in Facebookʼs small picture format. Facebook picture size is 100 to 110 pixels wide by 80 pixels high and less than 4 Mega Bytes. Think of which photos will work through that process the best.

Also consider about aspect ratio. Immediately now, Facebook crushes or harvests all images into a 4:3 or 16:9 aspect ratio. If your picture doesn't correspond with that, you will either require doing your own cropping or selecting a different photo.

And eventually, never ever ever ever stop testing! Make sure you build a bank of images that work with your ads are rotate them frequently to draw people’s attention and avoid ad fatigue.