Do Not Spend A Penny Less! Do Not Spend A Penny More – Learn How To Optimize Your Pay Per Click (PPC) Budget
If we want to promote website and blog then we choose search engine optimization (SEO) method because this method is so easy and simple but first you take some hold on it then possible otherwise you just walking on search engine. The second option is PPC (Pay per Click) but this option is so crucial after search engine optimization (SEO). Everybody knows that search engine traffic is the biggest traffic and earning source for a digital marketer. Several websites don’t invest penny on PPC (Pay Per Click) ads and marketing to gain extra audience for your niches because sometime SEO fail to deliver. I have seen that some websites spend money too much and therefore gaining a very minimum ROI (return on investment). First think about your optimum PPC budget for your PPC campaigns which can get you pretty high traffic and high return in the form of sales. I think various webmaster forget that this is a very awful task but needs a lot of attention, importance and understanding. Follow my steps and make a topnotch PPC budget for your campaigns. But before you start your first PPC campaign then you need to have a vision for your niche audience. Here are the three factors that you need to determine to optimize your first PPC budget.
Setting an Audience Goal
The sum amount of traffic Pay Per Click (PPC) ad campaigns produce entirely based on the website and the chances. Suppose your site got the first position in search engine results page. But once you have assembled traffic and directed users to your site\blog, give them a new content and some engaging offers. Pay Per Click (PPC) can make losses of you are not able to change over your audience into consumers. It is your job to win over them and make them think in your commodities and services. The perils of Pay Per Click (PPC) marketing are:
- Spend too much or too little money
- Commit too much or too little time
- Neglect of testing your campaigns for improvement.
Creating A PPC Budget:
There are lots of simple steps for creating a budget for your pay per click (PPC) campaigns
- .Commence with a goal of producing at least 10% traffic from pay per click (PPC).
- Recognize your targeted keywords, which you want your user to enter in search box to find you.
- Find out an average cost of click for keywords. This is the bidding amount that you will be able to pay for each keyword.
- Multiply the audience goal with the average CPC to arrive at the budget.
I give you some instance of a website which produces traffic of 40,000 per month without the assists of pay per click (PPC) ads. Now the firm determines that it was to put up a pay per click (PPC) campaign to generate addition 4,000 visits per month (10 % of 40,000). The average CPC (cost per click) for the targeted keywords is 50 cents Multiply 4,000 visits by 50 cents to set a budget of $2000.
Once the campaign is final and out in the PPC market, it’s very significant to review the campaign with several alternatives and track the results for continuous improved performance.
Return on Investment:
ROI (Return of investment) is the amount of revenue produce from the PPC campaign. Apparently, for a fertile campaign, Return of investment (ROI) must be larger than the cost of the ads campaign- advertising budget, employ involved and other expenses. I am totally sure about one pros of beginning off with 10% audience goal is that it limits the risk of poor returns which maybe because of bad execution of ad campaign. Once the PPC ad campaign performance is amended, gain your audience goal and therefore increase your PPC budget. A variation of ROI is ROAS (Return on Advertising Spend). This is just the total revenue produced by the PPC ad campaign divided by the amount of money spends on PPC Advertising campaign.
How to Optimize your B2B PPC in 4 Hours a Week
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