Thursday, February 20, 2014

11:16 AM

Is Templating Worth It?

While templating is a really tempting thing to do when it comes to website creation, there are also a lot of people who say that there are problems with the approach. In the end you’ll have to choose for yourself what the best approach is for your own personal needs.

What Is Templating?

Templating is a way of saving a huge amount of time when it comes to making websites and changing them. Essentially, you keep the layout of your site the same, while changing any parts of it that you need to change in order to update it with the most recent text, products, services and so on that you might need. There are multiple different reasons to use templating, and the practice has a lot of advantages and uses in different situations.

Location Copying

One of the best reasons to use templating as a practice for creating multiple sites is in order to take advantage of location searches. For example, if you want to market your site to people in Cleveland, but also people in Boston, then you’ll want to use local terminology in order to appeal to them. But the thing is, the real changes you need to your site in order to do this are actually often going to be very minimal. You can basically just change one or two words or phrases here or there, and keep the rest of the site the same. In this way, it becomes possible to create many multiple sites about different locations very quickly.


Another plus to using smart template approaches is that if you’re a design or entertainment company, other people will recognize your distinctive brand right away when you’re creating sites. Brand recognizability is incredibly important on the Internet, after all. This is what will get you work over other sites, and what will get you followers more and more. With the huge number of people online who are all trying to do the same thing.


Another important thing to remember is that if you create many different pages for sites, then you really don’t want to have to essentially reinvent the wheel every time. It’s a complete waste of not only time, but resources in energy and focus. You’d be much better off taking that time and energy and putting it elsewhere rather than continually creating the same pages over and over again when using templating practices can completely fix your problem here altogether. It’s just way more efficient to do it this way.


One of the things that some people might complain about with using a template approach is customizability. The idea might be that if you want something unique just for you that templates won’t be as good of an approach. But the truth is, there are a huge number of templates available online, and customizing them is really easy in most cases. So you actually have more choice then you might think with templates, because they give you ideas that you might not have had otherwise in terms of layout.

Getting Started

Another big advantage with templates is that they make it much easier for you to get started on a site. It can be easy to get blocked in the beginning with how your site should look. But with templates, you don’t have this problem. The entire layout will be right there for you to just fill in and then you’ll be done.

In the end, web templates are a tool that will just make your life much easier no matter what you plan on doing with your site.

Author Bio

Guest author Marianne Ross is an online marketing enthusiast who spends most of her time online and loves to share her thoughts and articles on various channels in topics related to business, social media, marketing and SEO. If you have any question to ask from her, feel free to leave a comment below.