Saturday, August 1, 2020

4:33 AM

As a business owner or agency, success is measured by your growth and sales. Whether you’re selling a product or a service, your online presence is the most critical aspect of your business. You can feel confident that you’re providing value, but if you’ve got no one to offer it to, then your business will fall flat. So how can you increase your online presence and ultimately gain more sales? Through the use of Search Engine Optimisation.

How to Increase Sales Using SEO
What is SEO?

SEO is essentially optimising your content so that your website will rank higher on online search platforms. The higher you rank, the more traffic you will get on your website. There’s a lot involved in SEO and the potentials are endless. The focus here is on how you can use the principles of SEO to increase your online sales.

1. Make Your Website Mobile-Friendly

The majority of users viewing your website will do so via a mobile device. It’s essential that your website displays well on mobile and also loads quickly. If the format is skewed, or your pages take forever to load, your visitor will likely click off just as fast as they clicked on. Most CMS platforms offer mobile-friendly and responsive theme options, so opt for one of them.

Google has begun using mobile-first indexing, which means it will analyse the mobile functions of your website and use the data to rank your website in search. A great way to begin is to open your site on your mobile and go through your user journey. Google also has a tool which will analyse your site and flag up any issues.

2. Invest in Keyword Research

The principal of SEO operates around the concept of keywords. These are words that your target audience will search to find your website. Choosing quality and relevant keywords will help you reach your ideal audience who want to purchase your product. Ideally, you want keywords which have a high volume of search, but a low competition rating.

There are many places where you can include these keywords within your website. There are opportunities in both the front and back end, but it can get confusing when it comes to coding. For the best results, you should enlist the help of experts. Digital marketing agencies like Click Intelligence can fully implement SEO throughout your website, or the website of your clients, to ensure all avenues are covered.

3. Create Quality, Shareable Content

You can pack your site with keywords, but if your content provides no value, then you won’t convert sales. Since your visitors have clicked on your website link, they are likely interested in what you have to offer. Your content is an opportunity to convince these visitors that your product or service is worth the purchase.

It should be relevant, visually appealing, and answer questions that your clients may have. Video content is the most engaging media available and boosts organic search over solely written content. You also want visitors to share your content, thus increasing your reach even more. Including infographics and other informative content will encourage your visitors to share the information. Sharing on social media will also give your website an SEO boost.

Whether you’re looking to increase your sales, or the sales of your clients, SEO is essential to business success.