Instagram is the most popular photo and video based social community with over 100 million members. Since it’s a mobile app, people can easily take pictures in their mobiles and post them on Instagram. If you are a musician, you can make use of Instagram and get more social awareness for your brand, album, etc. Not sure how to use it? Well, let’s have a look at the top five tips for musicians who are planning to use Instagram in their social media strategy.
Use Your Band Name
While creating an account for your band on Instagram, it is utmost important to use your band name as the username. Don’t ever use your personal name since no one would like to check your personal pictures. Sometimes, your band name might have taken and in those cases you can either add your location with the band name or you can use the Trademark policy on Instagram and claim your band name back. Also, use a different email address for the band account from your personal account.
Setup Your Profile
As a mobile app, Instagram allows you to create and setup your profile right from the smartphone. While creating your profile for your band, add in a profile image (the copyrighted band image which you are using on all other social platforms), proper bio and a link to your website (if you have one). By doing this, you will increase your brand awareness. Also, since the acquisition of Instagram by Facebook we are now able to access this photo sharing community from the web. So, everyone once in a while log into your account from the web and check whether all your information’s are up to date.
Interconnect Your Social Profiles
Instagram with its powerful photo sharing ability can be used as a great visual tool. Post images of your band or new album here and share the post with your other social profiles. By doing this, your images will get far more visibility resulting in an increase in the social awareness of your band. By visiting EditàSettings in your Instagram account, you can interconnect all your social profiles at ease.
All the bands which are successful on Instagram have their own uniqueness. So, if you would like to become a success story with the world’s most popular photo sharing community, then you will need to be unique. You need to tell your own story to the Instagram users with your pictures, attract them and give them a solid reason to follow you. When you do this, you will see that a lot of Instagram users start engaging with your band and your presence on Instagram grows multiple folds.
Keep A Schedule
Posting your image content on Instagram should follow a schedule just like on other platforms. You can’t just go and post pictures, and expect people to engage with you. Find out when your followers are most engaging and what type of messages which you are posting in the image format is getting more engagement. After finishing this research, prepare a schedule of what to post and when to post in Instagram. This will be a difficult process but the one which is necessary to get more engagement and exposure.
By following these tips, you as a musician can easily stamp your authority on Instagram. Instagram is a visual tool. So use your own in it to reflect your band and get the best out of it.
Sathishkumar, the author of this article is a Social Media Marketing consultant from India. His company GetAFollower, is helping businesses to get the best out of the Instagram community. If you are looking for a way to increase your presence on Instagram, Sathish is the guy to go!