Monday, January 6, 2014

1/06/2014 02:20:00 AM

Search Engine Marketing Strategies

Search Engine Marketing Strategies

The rapid rises in the number of online businesses have led us to Search Engine Marketing (SEM). SEM has made it easier to conduct business online and attract more customers. Let’s have a look at what exactly is this marketing and what are the top 5 Search engine marketing strategies.

What is SEO in Marketing?

SEM seeks to promote websites by improving their visibility in search engine results page (SERPs). To achieve this, SEM it uses a number of optimization techniques, the top 5 of which are listed below.

Top 5 SEM Strategies

Traditional SEO

Traditional On page and off page SEO techniques are the most effective ways to increase your site’s visibility in search engines. These include targeting keywords, link building, and creating quality content among many others. There are plenty of guides on SEO available online. I'd suggest to get yourself acquainted with SEO techniques first and then hire some SEO expert. Micro gig sites are your best bet to find affordable SEO experts.

Pay Per Click Advertising

In Pay Per Click (PPC) advertising, advertisers pay a certain fee for every click that their ad receives. Advertisers bid on keywords that are relevant to their niche and ads are posted in searches. This is an effective marketing strategy that helps gain more customers and increase website visibility in search engines. Google Adwords is the most popular PPC platform in the world. If you're interested to get quick visibility and increased traffic, subscribe to Adwords. I'd suggest consulting with Adwords experts before you venture into this.

Optimized Press Releases

This technique uses news-oriented press releases to rank well in search engines and get more search engine traffic. Optimized press releases target specific keywords and have become one of the most effective search engine marketing techniques in use.

Use of Social Media

Social media such as Facebook, Twitter and MySpace etc. can allow you to market your business and reach a wider range of audience. Social networks are all in rage these days and present an ideal opportunity to reach existing, as well as potential customers. Facebook advertising is considered to be the most effective, as it allows you to reach to your target audience within no time. The advertising starts from as low as $5; I suggest every online business to start their first advertising campaign on Facebook.

Use of Blogs

You can create blogs for your business and hold discussions that are relevant and useful to your customers. Apart from that, you can also include links to your site in your blog. This would help increase your website traffic as more people would click on those links, if they find your content useful.

Author Bio: Suhail is a tech geek and an SEO expert. He has deep knowledge in link building methods that work well for individual as well as business websites.