A long time ago I understood that “PPC planning” aren’t just man oeuvre to be enforced to ads or keywords. I also realized that the most successful PPC handlers are a especial breed of people.
PPC handlers have to be best with numbers, analysis, and planning. They have to be originative and have a solid grasp of marketing basic principle. And more to the point, PPC managers also have to be good with people and have a bent for handling customer communication.
If customer communication isn’t included in your arsenal of “PPC planning,” all of the other tactics you employ are for naught. Communication permits you to construct powerful client relationships and maintain those clients for the long haul.
Communication can incur lot of forms. Phone calls. mails. Reports.
For entirely client, you should have a communication strategy in place. Be limpid with your clients regarding phone call or report schedules, but remember to stay to your schedules! If you miss phone calls or forget to send a report, you may miss a customer because of it.
Here are a few recommendations:
Regularly Scheduled Phone Calls
Talking with your customers on the phone is very significant for constructing resonance, building rely, and trading thoughts.
Create a plan. My agency plans for a monthly call of an engagement and then shifting to bi-weekly or monthly for the remainder of the relationship.
Have a tech-understanding client? Try out video chat alternatively! This way you get the pros of one-to-one communication, too. Try Skype or even Google plus Hangouts.
Regularly Scheduled Reports
Your clients want to know how their PPC accounts are acting. Make it simple for them by rendering on a regular basis scheduled reports.
Create a weekly report of basic, high-level information if you can. Most third party stuffs like Acquisio give you the power to automate these types of reports.
Create an elaborated monthly report. But not all reports should be hand over to your customer. A monthly report is a good time to contain a written summary to give the information context.
Respond to Emails & Calls
This should be a no-brainer, but its value referring as a reminder. If your client mails or calls with a question or worry, you should respond in a timely manner.
Whatever time your client feels disregarded or ignored, only poor things will occur!
When it is crucial to have a schedule, communicating with your client impromptu is good, too.
Send your client proactive communication. Did something poor happen or did you make a fault? Let your client cognize before they determine for themselves. Did something great happen? Let your client know (without boasting, of course).
These small pieces of proactive communication will cue your client of why they employed you in the first spot!
Get Out There and Communicate With Your Clients
I recommend all of you to take stock of your present PPC client relationships and think how well you are communicating with them.
Are you already rendering a good service and communicating well with your clients?
Did you read this post and understand that maybe you could be performing more? Then my job here is done.
Anymore go be the PPC rock star that you are!
Photo is used courtesy of P Shanks via Flickr