Tuesday, October 2, 2012

6:50 AM

Why Getting Read Could Improve Your Authorship Rank?

After long time Google disclosed an authorship benefit. Now Google has confirmed that there’s a hidden benefit while using an authorship in website or blog. Suppose a user returns to the search outcomes after reading an author-tagged search result for a limited period of time, Google will add three extra links to same articles from the same author below the originally clicked link.

Say what?

Suppose I click via on that search queries’ and read the article, then use my browser’s Back button after a certain amount of time has passed, Google will add a new “More by Matt McGee” pointed along with 3 more links to articles that he has written on Marketing Land. Here’s how that seems:

If anybody uses the back button too rapidly, you won’t see the additional links. Google is evaluating time on site to determine if it thinks you loved the article, and if you pass the time threshold, the additional links will display up.

Now everyone’s is asking about how much time we have to pass on any website? Google denied to tell us, but depends on my testing; the magic number is 2 minutes.

Authorship Bounce by Publisher/Author

I have added some visual which will help you out to understand the authorship benefits.

Google Authorship Benefits Barry Schwartz
Google Authorship Benefits
Google Authorship Benefits1

Google did, however, affirm that this is part of the authorship feature:
If a user visits an article by an author and it seems like they’d be interested in finding more articles by this author, when they click the “Back” button to return to the results page, we’ll show more results by that author.
AJ said on a Google+ post:
The instructions to trigger this new Authorship result are to search for a specific term (usually a combination of topic with an author or publisher), click through on the first result, stay on that destination page for five or ten minutes and then use the back button to return to the SERP.