Friday, March 29, 2013

12:43 AM

Google News Gets Serious About Quality Guidelines

The Google News Blog publicized they have revamped their news level of quality guidelines to make it magnificent that if you disrupt their guidelines they can footwear you out of the Google News index.

Google wants you to know that since Google News is not an internet marketing operated service, you using it to sell stories is against their recommendations. Google said "Google News is not a marketing service, and we consider articles that employ these types of advertising strategies to be in violation of our quality guidelines."

Particularly, news sites that mix news content with affiliate, promotional, advertorial, or marketing materials for your organization or another party goes against Google's guidelines. If you do that, block the articles from being indexed or included in Google News.

The following is the major new section added to the news guidelines:
Our webmaster quality guidelines cover the most common forms of deceptive or manipulative behavior, but Google News may respond negatively to other misleading practices not listed in these guidelines. Publishers who strive to uphold the the basic principles of good journalism will provide a much better user experience and consequently likely enjoy better ranking than those who spend their time looking for loopholes they can exploit. Please note that failure to follow these guidelines may result in the removal of your article(s), or entire publication, from Google News.
Why such a indicator now? Think about this:

Healthcare And Wireless Google Search

Note that post about how wireless is evolving health care, from the Washington Post? It is from the Post. But it wasn't written by the Post. It was published by the CTIA, a wireless trade group:

Wireless Changing U.S Healthcare