Tuesday, September 11, 2012

9/11/2012 11:19:00 PM
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With every passing day, the usage of and reliance on the web is on the ascension.Since the dot-com bubble in the late 1990s, an array of web technologies were being invented to embellish the Internet space. On the flip side, networks were being rapidly set up to provide quality Internet services to serve the masses.After almost two decades since the dot-com bubble,how has the Internet space evolved? On the technology side, it has evolved from second generation (2G) to fourth generation (4G) Long Term Evolution (LTE), from broadband to ultra-wide band, from dial-up to wireless Internet, and from urban-only availability to global availability.

On the services side, initially used for communication purposes,now the web offers a plethora of services, right fromconnectivity and education to shopping and entertainment. As a result of this increased dependence, businesses are fast transforming themselves to suit e-commerce platforms to stay ahead of the crowd and be profitable. As a rule of thumb, almost all businesses pertaining to various industrial and business verticals are required to set up a website to showcase their presence to the online community. In the U.S. alone, it is estimated that close to 95% of the populationhave access to the Internet. With almost all the people having access to the Internet, there is no better place to showcase and advertise your business.


For browsing on the web, most people rely on search engines to help them find their desired websites or find out anything that is on the web.On the other hand, search engines strive on providing genuine and trustable search results to its users.For businesses to be a part of the genuine and trustable results, they have to implement process known as Search Engine Optimization (SEO). It comprises of a collection of processes and procedures that when implemented will yield appreciable results. The purpose of SEO is to rank your website or online business in first page of the Search Engine Results Page (SERP).

If you are running an online business,then you can drive free traffic, attract continuousvisitors and generate leads by implementing the right SEO techniques.You can monitor the effectiveness of your SEO strategy, by comparing effectively of traditional advertisements with online campaigns.While there are numerous organic SEO techniques,the basic practice involves the usage of relevant keywords in your content and designing search engine friendly websites.Keywords are a collection of words that are used by the target audience of a business niche. The more the unique the keyword is, the less competition it faces.

SEO plays a vital role in the profitability of an online business. A well executed SEO strategy can bring about prospective customers and maximal profits.On the sales front, the web is fast becoming one of the most reliable sales channels. With the web-based sectors projected to grow at triple-digit rates, the future of any business certainly lies on the web. Search engines play an important role in the decision-making process of people. High search engine ranking for your business provides access to millions of customers and global markets.

While businesses can participate in paid search marketing through online advertising programs such as Adwords and Facebook Ads, it is feasible for businesses to implementthe right SEO strategies, which will provide the same results as paid search engine marketing. SEO can bring about thousands of free qualified visitors, which in turn can result in higher online sales and higher conversion rates.

If you want to cut down on advertising spend and achieve higher visibility on the web, then implementing effective SEO strategies is your only viable option.

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