Microsoft’s search engine is trenching the “decision engine” label and re-branding with a fresh message: Bing is for doing. And Bing is no Uncertainty hoping that the remaking will halt people from Googling.
This weekend on FOX during NFL NFC Game between the New York Giants and San Francisco. Recently ad features snowboarder Kevin and puts the accent on verbs: doing and etc
We thought now is a great time to evolve from judgments to doing,
Sean Carver, director for advertising at Bing, told The New York Times. So moving forward, Bing will be the search engine for doing things while aiming for the 18-34 crowds of workers.
Bing has been utilizing the “Bing and Determine” motto since Debuting 2009. Some of the credit for the promotion vary is due to the positive reaction Bing’s Krochet Kids commercials received – two of which were named by AceMetrix as among the Ten most effectual Web TV commercials of 2011.
Last month, Bing eventually passed Yahoo to become the second ranked search engine in the U.S. – though Bing is rendering the organic outcomes you see on Yahoo.