Users most searches are, as we have listened in the past, truly people looking for other people. But there are also searches for brands. “There’s a big chance there,” Zuckerberg said, of going beyond people search.
Here are some quotes from Mark:
Facebook is pretty uniquely positioned to answer the queries people have. At some point we'll do it. We have a team working on it.
Search engines are really developing to give you a set of answers, ‘I have a specific question, answer this question for me.
Fireside Chat With Facebook Founder and CEO Mark Zuckerberg
Note: I listened Zuckerberg has saying Facebook does on the order of a quarter billion searches per day, but various other outlets are saying he said one billion per day. I've updated my content to that figure until I can double-check with the eventual video.