As the name implies, ‘social’ media are expected to be taken advantage of by extroverted people especially those who are out on an advocacy of some sort. But these days, social media sites are also utilized by institutions who meant serious business.
The wide acceptance of individuals as well as business, website and blog owners to social media can only be attributed to its amazing capability to send a message or messages to as many people as possible. And unlike the other forms of print, TV or radio advertisements, it can be interactive where viewers can express their ‘likes’, comments or share links. Thus, social media can become an all-encompassing, effective and most of all, cheaper marketing tool.
However, no matter how ideal it is to register with all the prominent social media sites there is, it takes a lot of time and effort in managing all the accounts, especially for marketing purposes. Here are the online management tools must-haves for pursuing your social media strategies: